Oprah Interview

After five straight years of model-focused advertising, the Nissan client told us they wanted a brand campaign that would put them on USA Today's 50 most-liked campaigns list. The Nissan "Toys" commercial and the entire "Enjoy the Ride" campaign we created did just that. The public rated the campaign number one in America for 1996 and number two for 1997. The "Toys" commercial became one of the most highly-awarded commercials of all-time. It was named "Commercial of the Year" by Time, Rolling Stone, USA Today and Adweek. It also won virtually every top advertising creative award and got Nissan amazing publicity. "Pigeons" was also loved by the public and received a huge amount of media attention. Oprah Winfrey liked both commercials so much that she invited us on her show to discuss them.