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Ted Waitt, the founder and Chairman of Gateway, started his company from a barn on his father's cattle ranch and from there came the idea for their famous Holstein cow spotted boxes. Over time, the spotted boxes have grown to symbolize the friendliness and spirited nature of the company. So, when Gateway asked us to create an advertising campaign for them, we thought it was a good idea to leverage their cow iconography and their charismatic founder in a fresh way. The commercials Siltanen & Partners created featured Mr. Waitt and his secret business adviser: a technology savvy talking cow. These attention-getting spots gave viewers a look at the company's latest products and promotions while conveying the company's fun, energetic personality.
During our one-year of handling the account, we were able to help Gateway improve their sales, profitability and market share. We also helped them engineer the two most successful store promotions in their history with our Olympics and Back to School campaigns.
(To play commercial, click on image) |
