Based on the success we helped bring to Nissan, it wasn't long before they asked us for help advertising their Infiniti division of luxury cars. Infiniti didn't have great specs or accolades, but they did have an owner base that loved the cars and the dealership experience. Rob created the line "Own one and you'll understand" to make the owner base feel proud, and to create a special aura around the brand.
The campaign showed the love Infiniti owners felt for their cars with some over the top stories. The campaign he created won many awards in both print and television and helped the Infiniti division of Nissan achieve record sales and record profits.
(To play commercial, click on image)
