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It’s not often that a client asks you to do the most famous advertising you can think of and then actually lets you do it. But that’s exactly what was the case here. Bob Thomas, then President of Nissan, directed us to do the most talked about and liked car commercials in the country…telling us to forget winding roads and conventional sheet metal and do stuff the public is going to flat out love to watch.
That we did.
Our “Enjoy the ride” campaign finished the year as the most liked campaign in America according to USA Today’s likability poll. Meanwhile, the Nissan “Toys” commercial (shown below), was named Commercial of the Year by Time, Rolling Stone, USA Today and Adweek. The “Toys” spot is the single most honored car commercial of all time and it was voted by consumers in a USA Today poll as the most liked commercial of the past decade.
(To play commercial, click on image)
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