Panda Express “Experience Pandamonium.”

      Panda Express is a highly successful Chinese restaurant chain with over 1,100 locations nationwide, but with tough economic times and some very aggressive low-priced fast food competition, they began to see their same-store sales slip. So they brought in S&P to help boost awareness, launch a tasty new dish, and drum up store traffic.
      Having one of the most adored creatures on the planet as both their logo and their namesake, it seemed only natural that we creatively utilize their distinctive panda bear imagery as a way to get attention and talk about their new menu items. The work you see here is a classic example of how S&P cohesively blows out a big campaign idea across all media channels—with each execution delivering maximum creative impact. It’s also a classic example of how we generate results…fast. After the first month, Panda’s same-store sales increased by 7% nationwide and the new product we introduced (Beijing Beef) became the second best selling dish for the chain within the first two weeks of the ad campaign. In two test markets, where media weights were more robust, same store sales have increased by double digits. These sales increases have come with no price discounting and an average store check that is significantly higher than the fast food industry average.
(To play commercial, click on image)