Quiznos came to Siltanen & Partners looking for a television campaign featuring a fun and distinctive spokesman who could talk about their tasty toasted subs. So we took a character that we owned called "Baby Bob" and skillfully crafted a campaign where the loveable spokesbaby dreams of eating the delicious subs, but can't because he lacks the molars necessary to do so. According to a nationwide consumer survey conducted by IAG Research and Advertising Age magazine, Siltanen & Partners "Baby Bob" campaign helped Quiznos rank in the Top 10 for commercial recall more often than any other brand in America for 2005. Siltanen & Partners created nine separate "Bob" commercials for Quiznos that made the Top 10 recall list over the 12-month period. In October, the "Bob" campaign pulled off a trifecta-ranking first, second and third as the three most-recalled commercials by consumers in the U.S.
            The "Bob" commercials also ranked on the IAG/Ad Age Top 10 "Most-liked" list more often than any other brand in America for 2005. Seven separate "Bob" commercials ranked on the Top 10 "Most-liked" by consumers list. The second highest finisher, Nike, had four commercials on the most-liked list.
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