Today, more and more people are moving to small-sized cars. To help Suzuki capitalize on this trend, we created the “Live Large. Drive Small.” campaign. The campaign is designed to show consumers that Suzuki vehicles offer the practical benefits of small cars while giving them features, performance, and an affordable price that lets them live their lives to the fullest.
      How successful has the campaign been? After the first month of breaking, traffic to Suzuki’s website increased by 29%. Furthermore, in an image study conducted by GFK (the auto industry’s leading research company), Suzuki saw unprecedented image gains. For the Suzuki Grand Vitara, Suzuki image scores significantly increased in 27 out of 30 categories. Prior to S&P’s involvement the all-time highest increase was in five categories. For the Suzuki SX4, we helped Suzuki significantly increase its image scores in 19 out of 30 categories. The all-time previous high was an increase in four categories.
      S&P handles all advertising communications for Suzuki automotive—from TV and print to banner ads and micro-sites to in-dealership point of sale materials to managing a comprehensive dealer online ad planner. We also handle all of Suzuki’s media planning and a large portion of their media buying.
(To play commercial, click on image)